De:maf

De:maf Brand Sale up to 33% OFF only until 18 March 1pm SGT.

De:maf, acronym for "Dear my friends", is a boutique Korean skincare brand that started with a close-knit community of customers and friends who shared about their skin concerns on social media. Through years of sweat and effort from product planning and testing, De:maf, a brand with an emphasis on skin barrier strengthening, was born.