When it comes to setting New Year's resolutions, dewy and glowing skin always makes it onto the list. From "Slow-Aging" to Skin Barriers Strengthening, these are the upcoming K-beauty trends you need to know about in 2024:
‘Slow aging’, the process of aging gracefully and naturally, has emerged as a new K-beauty trend. Not only people in their 40's to 60's but starting with age 25, people prioritize the health of their skin and proactively delay signs of aging in South Korea. The key is to start using mild and gentle skincare products with anti-aging benefits and ingredients early enough to delay signs of aging.
Also there are many studies of how blue lights from our smartphones, laptops and TV can speed up aging by impairing skin cells. In South Korea, it's a common trend for young generations to apply SPF first thing in the morning as a part of their morning skincare routine even if they stay indoors to prevent blue lights affecting their skin.
Continued Popularity for Vegan, Clean Beauty
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Active Skincare Ingredients
When it comes to choosing a skincare product, specific ingredients and formulations matter more than fame and size of the brand for Korean consumers. Especially Korean consumers prefer highly functional and highly concentrated skincare products with active ingredients. Staple popular ingredients include Hyaluronic Acid, Probiotics, Epidermal Growth Factors and Vitamin C. Due to increasing popularity of Retinol based products, Korean brands start to produce more retinol products targeting global audience.
Focus on Skin Barriers
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